For this edition, the major Swiss Ads contest called the GRAND had the ambition to rewrite its own story as well as the swiss creation's story, by involving people to trust into their creative potential.
The target was to create a new branding and, for the first time,a 360° campaign.
This campaign has been realised without any budget. Besides our full time studies, we conceptualized and developped this project with the collaboration of generous sponsors and partners.
Idea -"Réécrivonsl'histoire" / “Rewrite the story”
The concept expresses the willingness to change the perception of the event. Thus, we rewrote the story of our favorites tales. Our heroes have grown up and taken over their situations and their enemies. As GRAND means GREAT, the « Little » Red Riding Hood has become the « Great » Red Riding Hood, and so on…