Corporate Identity — Design, Art Direction & Photography
ADLIB is a recruitment business based in Bristol, UK. While many recruitment companies have a bad reputation for cold calling, spam emails and aggressive marketing, ADLIB pride themselves in being different. They have built a strong reputation as the best recruiters for digital, marketing, creative and media roles across the South West, South Coast and Home Counties.
The visual language for most recruitment companies is brash and aggressive. ADLIB wanted to differentiate themselves with a more sophisticated identity that reflects how they do business. They wanted to feel established without being stuffy, and show their professionalism while reflecting their boutique style personality. This is a trustworthy, straight talking team who avoid clichés and buzzwords. Their new identity emphasises their refreshing honesty and integrity, positioning them as people you'll enjoy doing business with.
I created flock patterns using groups of animals to represent the teams they help create; a shoal of fish, a bale of turtles and a flight of butterflies highlight the diversity of roles ADLIB recruit for and the companies that they work with.