This is a promotional poster for a made up city Adius [add-e-us]. The poster reacts to UV rays and is light colored during the day, and dark at night. The idea behind this is a giant city made for adrenaline junkies. Below is the project proposal.
"Long smooth snake
runs, waxed handrails down every set of stairs, concrete verts that lead… to
the office? The ultimate SKATE city made up of a concrete jungle. Welcome to
Adius, a paradise for those who live on wheels. To skaters, bikers, and even
rollerbladers this is more than just their homeland, it's become an extreme
sports metropolis. The resident thrill seekers of Adius are a thriving
population of discerning individuals and creatives."