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Bēhance

  • Client: Adidas UK

    Project: Adidas AdiZone

    Artwork by Jama Noor

    Sports giant Adidas who are one of the sponsors of the London 2012 Olympic and Paralympic Games, asked me to develop artwork for Adidas 'adiZone'. AdiZones are an important part of ensuring local communities feel the benefit of hosting the Olympic. AdiZone incorporates basketball, football and tennis areas, a climbing wall, an outdoor gym and an open area to encourage dance, aerobics and gymnastics. Located in each of the five Host Boroughs (Tower Hamlets, Greenwich, Hackney, Newham and Waltham Forest).  Each adiZone will be free for the community to use as part of Adidas's pledge to create a legacy from the London 2012 Games.