ADIDAS | retech
technically icons
technically icons
Release Date: SS10-SS11
{click images for larger view}
General Info:
One of the ways we did this was to redesign the classics with a technical mentality. How could we improve these with todays capabilities of construction and materialization? In the time of their creation they were some of the most technologically advanced products, the Forum Mid especially. Taking these established silhouettes and making them ever more breathable, lighter, durable, comfortable, or generally functional built upon the legacy of the original.
These are some selected products from those explorations.
{click images for larger view}