We were asked to pick a company and do an ad campaign for them and to inspire us for the company brand, niche market, to complete a mood board for it before starting.  I picked a clinic that I will shortly be interning with to get a feel for their brand and market and so up above here is my mood board for the ad campaign.
This is the first page of the brochure.  It's a perfect square (8 x 8 inches) and is four blocks across and four blocks on the reverse side.  What follows along are the remaining 7 box sets for the brochure.
This is how it would be laid out before being doubled over in the print process.
This is, in keeping with the theme from the brochure, a bus banner that would be seen by the public to raise awareness and advertise for the clinic/ spa.
This is a poster that would be used in print magazines as well as can be enlarged to be placed in phone booths and bus shelters - still in keeping with the main theme of the brochure.
AD CAMPAIGN PROJECT
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AD CAMPAIGN PROJECT

We were asked to pick a company to do an ad campaign for and so I chose a clinic/ spa that I will be interning with in the Summer and decided to Read More

Published: