- THE BRIEF
ACM is an investment and management firm that focuses on water asset opportunities and solutions. With no other company leading the water solution industry, and having the industry’s largest portfolio, ACM was in a position to claim the number one spot. To do so, it needed a site that boasted its capabilities, without coming across as water hoarders to its audience. ACM contacted Anderson Partners Advertising to help them create such a site.
Unlike its competitor’s sites, I designed a site that positioned ACM as professional and established. I used photography of its clientele in their natural surroundings to help deter the negative stereotype of ACM being water hoarders, as well as a unique interactive map that showcases ACM's experience from a national and global perspective.