ACID was a small branding project that I put together for a proposed pop-up shop in Leeds City Centre. The shop is to specialise in acid wash clothing. The idea was to take a traditional thrift shop and reinterpret the visual aesthetics. The business card design plays off the logo structure itself and a perferated tear away reveals a 10% in store discount code.

 

I also produced a small set of brand guidelines for the company to follow. This included logo do's and logo don'ts, colour requirements, typeface choices etc. for a basic usage of the brand image. The colour palette is vibrant and engaging to appeal to a unisex market.