This campaign is a story of change - a campaign for an automotive parts company that not only boosted the unpositioned brand, but also the people who work for it. And in doing so, achieved the client’s most successful year in history. This campaign is about ACDelco and a small word that made a big difference: Yes.
I had a lot of fun working on this campaign as a Graphic Designer. I hope you have just as much fun watching a small selection of the campaign's elements.
Print Ads:
Interactive Truck:
Sales Toolkit:
The book of YES: A 30 page mission statement given to every employee (from mechanic to manager)
