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Bēhance

ACB - Asia Commercial Bank

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  • ACB
    Website Re-design Project
  • ACB - Asia Commercial Bank in Vietnam, established in 1993. They came to us with a problem in website system:
    1- The content is so messy. The whole page is full of words. Some contents overlap each other. 
    2- The design is too out of date.
    3- Customers engagement is weak. There is a lack of users' convenience.

    The need and want of ACB about their new website's interface are:
    1- It has to be new and neat in design and data organization
    2- How can it improve usability and gain user experience? Make it most comfortable for ACB customers
    3- How can it be a effective selling tool that can supports marketing purpose.

    Creative Bay proposes two new looks for ACB with an ambition that ACB will be the first bank in Vietnam having a completely future-forward finished look and design, consistent in term of brand, enhance the usability.
  • ACB website mock-up on screen
  •  ACB new homepage - Option 1
    Classic design for bank: re-arrange all the data.
    All important contents are organized into groups: easy for customers to find their information.
    Giving ACB a new look of
    fresh, young, modern and friendly, but always professional
  •  ACB - Personal Banking Page
  •  ACB - Personal banking - Card CenterWith simple, neat, & creative direction to display cards' information.Now all information that clients want to learn about ACB cards can be displayed sotisphicated.
    This new display can also be a effective selling tool for ACB card. Now customers can browse for the suitable card easily
  • Option 2Bring the contemporary style into the website. Wide centered banner with organized bunch of information. The center banner is kept throughout pages to clearly display the special promotions and bank news.
  • This option provides new solution for News and Banking Reports. The timeline is used to give the interesting look to boring data, so that the user can have a quick look at the specific point of time and see whole report by click "Next".

  • Option 3 Third design provides the simplest look for ACB, reduces all the distraction of colors and images.