Absolut Collection A/W 2012
Absolut wanted us to help them enlighten that they are creating
new cocktail trends, not following them. But vodka is not the hottest
spirit to create cocktails with, whiskey and other spirits with more distinct
flavour is more popular within bartender community.
To find new trends within the cocktail industry we interviewed Sweden's leading bartenders and during the interviews we came back with four strong trends.
Taking inspiration from the fashion industry and how they package trends
we created a collection of cocktails for the autumn/winter of 2012.
For each trend we created one haute couture drink, a vision of the trend
and two prêt-à-porter drinks that anyone could create at home.