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Bēhance

ABSOLUT BLANK - Absolut Stand-Off

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  • Final Design
  • This was my coursework submission for AS Level Graphics in 2012.
     
    The brief was to redesign our own Absolut bottle for a specific country, as part of the Absoult Blank campaign. My country was Mexico, so I pursued the idea of a Mexican standoff for my design to create a sense of interaction and movement within the bottle. The outcome played with the illusion of someone shooting through the bottle as if in a standoff with the purchaser.
     
  • Advertising Poster
  • Above shows a possible poster for my design, building on the idea that there's someone facing the viewer and having a standoff with them through the bottle.
     
    It also draws attention towards other themes associated with Mexico, such as the quote from the film 'Once upon a time in Mexico'.