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ABS CBN Foundation

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  • ABS CBN Foundation

  • ABS CBN Foundation is a 501 c(3) non-profit organization which helps disadvantaged children in the Philippines.  Based in Northern California, the organization helps fund a program to rescue at-risk and abused children in the Philippines through a nationwide emergency hotline "163" (similar to 911) and network of rescue & healthcare workers.  It also funds a multi-acre property in the Northern Philippines called, The Children's Village, where the victims of extreme abuse are sheltered, healed and educated.

    My work with ABS CBN Foundation began in development - working with donors face-to-face or through communications (phone, regular mail and email) - and moved up to marketing where I wrote, created and designed material for traditional (print and broadcast) and new media.  I also represented the organization at several events and fundraising activities across the country.
  •  As a representative for ABS CBN Foundation here, receiving a donation from a Northern California postal workers association.
  •  Conceptualized, wrote, illustrated and directed on-air execution of ad for fundraising campaign.
  •  Designed and created recyclable bag for environmental project to save Pasig River in the Philippines.  This project was an undertaking of ABS CBN Foundation in partnership with bakeshop Goldilocks and the bags were distributed in North America (including Canada) to Goldilocks patrons who supported the project.
  •  Managed an online marketplace whose proceeds helped benefit projects of the Foundation.  This illustration appeared on the marketplace (www.celebritytiangge.com - now defunct).  I conceptualized this campaign for Father's Day 2011, took all product photography and created this illustration.
  •  Another campaign for Celebrity Tiangge (Mother's Day 2011).  
  •  Conceptualized, wrote, styled products and took images for the marketplace Valentine's Day 2011 campaign.
  •  Conceptualized and wrote copy for this campaign for "Bantay Bata" (direct translation: Child Watch), the ABS CBN Foundation program which rescues at-risk and disadvantaged Filipino children.  (did not take this photo, however - it was taken by our staff photographer in the Philippines)
  •  Conceptualized, wrote and illustrated Bantay Bata's Combined Federal Campaign (CFC) ad (2008)
  • Designed illustrations on this donation box which solicited disaster relief funds for victims of a massive typhoon ("Ondoy" in 2009) in the Philippines.  "Sagip Kapamilya" (trans. Saving Family) is the emergency relief program of ABS CBN Foundation.  This donation box was distributed nationwide to Filipino-American communities and helped contribute to the over $1 million total donations received by ABS CBN Foundation for the victims.
  •  Wrote the Foundation Chairman's report (2008)

    A Change Empowered by Each and Every One

     

     

     

    My Fellow Kapamilyas,

     

    Recently, many of us were caught amid the wave of enthusiasm which engulfed the United States and rippled throughout the rest of the world.  This wave I speak of is the one which amassed excitement during the last quarter of 2008 and peaked early this year with the inauguration of a new American President.  It is a wave which bears much anticipation and promises much change – a change which new President Barack Obama declared, we can believe in. 

     

    The challenges brought upon us in 2008 moved us often in ways validating the necessity of change.  With a tough economy surrounding us all, ABS CBN and The Filipino Channel (TFC) has had to look for ways to adapt to the times while still upholding the ability to deliver quality services to our customers.  It has not been an easy task, but like everyone else, we have had to rise and face the challenges.

     

    In the ABS CBN Foundation, the challenges have been no less demanding.  With costs of resources and supplies rising along with the number of the disadvantaged and needy, finding means to fulfill the Foundation’s mission has never been more difficult.  In 2008 the Foundation raised approximately $670,000 for its various projects in the Philippines.  And while the donation total remains generous and notable, it had fallen short of our initial goal of $1 million. 

     

    BAYANIJUAN

    Nevertheless, the Foundation in 2008 proceeded with significant projects – primarily the BayaniJuan initiative, which helps revive distressed Filipino communities through the combined operation of four of our primary programs: Bantay Bata, Bantay Kalikasan, Educational TV and Bayan Microfinance.  The name BayaniJuan literally means, “The Country of Juan”, and represents the equal share of each constituent of “Juan,” a Filipino icon, in the task of nation-building.  The name was also coined from the Filipino term, bayanihan, a word encapsuling the spirit of cooperation, lending a brotherly hand and camaraderie.

          

     

     

     

    PIC 1           PIC 2           PIC 3

     

     

    The BayaniJuan U.S. fundraising tour featured stops in (L-R) New York, San Francisco and Chicago

     
          

     

     

     

     

     

     

     

     

     

     

     

     

    With preliminary project sites in crucial Philippine provinces and localities like, Bulacan, Albay, Masbate, Pampanga, Laguna, Quezon City, Mountain Province and Palawan, BayaniJuan launched feeding, educational programs, microfinancing plans, water treatment and waste management activities to begin rehabilitation in the distressed areas.  Some of the seed money for these came from fundraising campaigns initiated throughout 2008, in the cities of New York, Chicago and San Francisco.  In all, approximately $197,000 was raised from the tri-city crusade, helping kick off operations in Bulacan (Hagonoy), Albay (Oas), Sorsogon (Donsol), Laguna (Calauan), Quezon City (Tandang Sora), Mountain Province and Masbate (Ticao).  The San Francisco fundraiser, in fact, spawned its own off-shoot event later in the year to help benefit a new BayaniJuan project site along the Pasig River in Metro Manila (more on this in our plans for 2009).

     

    BANTAY BATA

    <img width="258" height="210" src="file:///C:/Users/WILKED~1/AppData/Local/Temp/msohtmlclip1/01/clip_image001.gif" align="left" hspace="12" alt="Text Box: A Change Empowered by Each and Every One My Fellow Kapamilyas, Recently, many of us were caught amid the wave of enthusiasm which engulfed the United States and rippled throughout the rest of the world. This wave I speak of is the one which amassed excitement during the last quarter of 2008 and peaked early this year with the inauguration of a new American President. It is a wave which bears much anticipation and promises much change – a change which new President Barack Obama declared, we can believe in. The challenges brought upon us in 2008 moved us often in ways validating the necessity of change. With a tough economy surrounding us all, ABS CBN and The Filipino Channel (TFC) has had to look for ways to adapt to the times while still upholding the ability to deliver quality services to our customers. It has not been an easy task, but like everyone else, we have had to rise and face the challenges. In the ABS CBN Foundation, the challenges have been no less demanding. With costs of resources and supplies rising along with the number of the disadvantaged and needy, finding means to fulfill the Foundation’s mission has never been more difficult. In 2008 the Foundation raised approximately $670,000 for its various projects in the Philippines. And while the donation total remains generous and notable, it had fallen short of our initial goal of $1 million. BAYANIJUAN Nevertheless, the Foundation in 2008 proceeded with significant projects – primarily the BayaniJuan initiative, which helps revive distressed Filipino communities through the combined operation of four of our primary programs: Bantay Bata, Bantay Kalikasan, Educational TV and Bayan Microfinance. The name BayaniJuan literally means, “The Country of Juan”, and represents the equal share of each constituent of “Juan,” a Filipino icon, in the task of nation-building. The name was also coined from the Filipino term, bayanihan, a word encapsuling the spirit of cooperation, lending a brotherly hand and camaraderie. With preliminary project sites in crucial Philippine provinces and localities like, Bulacan, Albay, Masbate, Pampanga, Laguna, Quezon City, Mountain Province and Palawan, BayaniJuan launched feeding, educational programs, microfinancing plans, water treatment and waste management activities to begin rehabilitation in the distressed areas. Some of the seed money for these came from fundraising campaigns initiated throughout 2008, in the cities of New York, Chicago and San Francisco. In all, approximately $197,000 was raised from the tri-city crusade, helping kick off operations in Bulacan (Hagonoy), Albay (Oas), Sorsogon (Donsol), Laguna (Calauan), Quezon City (Tandang Sora), Mountain Province and Masbate (Ticao). The San Francisco fundraiser, in fact, spawned its own off-shoot event later in the year to help benefit a new BayaniJuan project site along the Pasig River in Metro Manila (more on this in our plans for 2009). BANTAY BATA As the flagship program of the ABS CBN Foundation, Bantay Bata entered its 11th year of operations with renewed commitment for disadvantaged Filipino children. With more than 200,000 kids assisted throughout the past decade, Bantay Bata in 2008 looked to maintain its mission amid the rising challenges of the times. At the core of the Bantay Bata infrastructure is the nationwide network (through the national telephone hotline, “163”) which provides immediate assistance and rescue. With offices in seven key Philippine cities (Manila, Davao, Cebu, Iloilo, Bacolod, Pangasinan and Bicol) and social workers and volunteers nationwide, Bantay Bata is able to offer protective, residential, community and family services, as well as health and wellness guidance. Some of the more extreme cases encountered by Bantay Bata in their rescues are sheltered in the Children’s Village in Norzagaray, Bulacan. This past year, the Village took in up to 57 kids, securing for them their basic needs as well as providing them with a beneficial community to help heal, develop and grow. Bantay Bata has also opened the door for educational opportunities for kids under its Bantay Edukasyon initiative, which in the past ten years has provided scholarships for more than 1,660 children – from elementary to high school. In 2008, the program has helped put 162 more kids through school, further advancing Bantay Bata’s mission to promote a better world for our children. SAGIP KAPAMILYA An annual predicament for the Philippines in general is the unpredictable occurrence of natural disasters – characterized customarily by powerful weather disturbances. This past year, our kababayans were not spared of such disturbances as Typhoon Frank (international name: Fengshen) roared through a large section of central and northern Philippines in mid-June. The typhoon claimed more than 1,300 lives, with at least 800 from the ferry, MV Princess of the Stars, which sank in the waters off of Sibuyan Island, Romblon. Within a few days, the Sagip Kapamilya program was at work, providing relief goods and engineering rehabilitation efforts in the affected provinces and regions. More than $46,000 was raised from concerned supporters in North America, and the donations helped fund assistance projects for approximately 17,000 families in six provinces. Aside from the provision of relief goods and first aid, Sagip Kapamilya helped in the area rehabilitation and recovery, and in the promotion of educational and occupational opportunities. EDUCATIONAL PROGRAMS The Educational-TV (ETV) program continues to serve Philippine public school children with its curricula delivered through the power of visual media. The program provides adopted public elementary schools with an audio-visual educational library which helps augment the Philippine Department of Education’s (DepEd) national curriculum. Over 460 schools were adopted in 2008, totaling 8,177 of 38,408 public elementary schools to date which have already been fitted with an ETV package. With ETV enhancing the learning experience, the grades of school children have consistently improved – to as much as 70% in test scores in math, 57% in HeKaSi (a subject which teaches geography, history and civics), 40% in English and 35% in science*. The ETV program, though, does not stop there. In the past year, we’ve started pilot programs for further educational development with the goal of bridging the gap between public and private school educational systems. With assistance from the private sector, ETV has set up a couple of model schools which include better facilities and an innovative teaching methodology. The goal is to draw up a model which Philippine public elementary schools could emulate to deliver quality education in spite of limited resources. *based on statistics from the Philippines’ National Achievement Test scores PROSPECTS FOR 2009 As 2009 unfolds, the challenges have swelled well beyond the boundaries of the Philippines. The current strain in the U.S. economy is affecting many of our North American-based kababayans more than ever and the onus is upon us to help one another. To this end, the ABS CBN Foundation will be launching programs to help our kababayans and friends find educational and employment prospects. Under the banner of Sagip Kapamilya sa Amerika, the program will provide workshops and possible scholarships which, the Foundation hopes, may later generate the much-needed opportunities. Back in the Philippines, the Foundation is scheduled to break ground on its most sizeable project to date – the rehabilitation of the Pasig River. Perhaps the best known and most significant aquatic lifeline of the Philippines, the Pasig River is a 15.5 mile (25 kilometers) tidal estuary that runs between the Manila and Laguna Bays. Outlining key metropolises: Marikina, Pasig, Taguig, Pasay, Makati, Mandaluyong and San Juan, the Pasig runs through the heart of the capital. It has long been polluted but far from lifeless, and we aim to bring it back to vibrancy. At the forefront of the campaign is the Bantay Kalikasan program, which a few years back successfully revived the denuded La Mesa watershed and turned it into the lively recreational site and eco-park it is today. Rehabilitating the Pasig River is an undertaking that all Filipinos can take part and be proud of. Such are the challenges which the ABS CBN Foundation is coping with and the changes upon which our future shall be shaped. Through all that we have faced and dealt with in the past few years, however, I find it heartening that one aspect remains unchanged – the caring and charitable spirit of our kapamilyas. Your steadfast support in the past decade has been the backbone of our work and the reason for our success. Without your help, none of the projects could have been performed and none of the changes could have been positive. Each and every one of you has empowered an encouraging change in the lives of thousands of others, and that, is a change which all of us can truly believe in. Maraming salamat sa inyong lahat (thank you very much)! Raffy L. Lopez Chairman, ABS CBN Foundation USA " v:shapes="_x0000_s1027">

    As the flagship program of the ABS CBN Foundation, Bantay Bata entered its 11th year of operations with renewed commitment for disadvantaged Filipino children.  With more than 200,000 kids assisted throughout the past decade, Bantay Bata in 2008 looked to maintain its mission amid the rising challenges of the times.  At the core of the Bantay Bata infrastructure is the nationwide network (through the national telephone hotline, “163”) which provides immediate assistance and rescue.  With offices in seven key Philippine cities (Manila, Davao, Cebu, Iloilo, Bacolod, Pangasinan and Bicol) and social workers and volunteers nationwide, Bantay Bata is able to offer protective, residential, community and family services, as well as health and wellness guidance.

     

    Some of the more extreme cases encountered by Bantay Bata in their rescues are sheltered in the Children’s Village in Norzagaray, Bulacan.  This past year, the Village took in up to 57 kids, securing for them their basic needs as well as providing them with a beneficial community to help heal, develop and grow.

     

    Bantay Bata has also opened the door for educational opportunities for kids under its Bantay Edukasyon initiative, which in the past ten years has provided scholarships for more than 1,660 children – from elementary to high school.  In 2008, the program has helped put 162 more kids through school, further advancing Bantay Bata’s mission to promote a better world for our children.

     

     

    <img width="246" height="234" src="file:///C:/Users/WILKED~1/AppData/Local/Temp/msohtmlclip1/01/clip_image002.gif" align="left" hspace="12" alt="Text Box: A Change Empowered by Each and Every One My Fellow Kapamilyas, Recently, many of us were caught amid the wave of enthusiasm which engulfed the United States and rippled throughout the rest of the world. This wave I speak of is the one which amassed excitement during the last quarter of 2008 and peaked early this year with the inauguration of a new American President. It is a wave which bears much anticipation and promises much change – a change which new President Barack Obama declared, we can believe in. The challenges brought upon us in 2008 moved us often in ways validating the necessity of change. With a tough economy surrounding us all, ABS CBN and The Filipino Channel (TFC) has had to look for ways to adapt to the times while still upholding the ability to deliver quality services to our customers. It has not been an easy task, but like everyone else, we have had to rise and face the challenges. In the ABS CBN Foundation, the challenges have been no less demanding. With costs of resources and supplies rising along with the number of the disadvantaged and needy, finding means to fulfill the Foundation’s mission has never been more difficult. In 2008 the Foundation raised approximately $670,000 for its various projects in the Philippines. And while the donation total remains generous and notable, it had fallen short of our initial goal of $1 million. BAYANIJUAN Nevertheless, the Foundation in 2008 proceeded with significant projects – primarily the BayaniJuan initiative, which helps revive distressed Filipino communities through the combined operation of four of our primary programs: Bantay Bata, Bantay Kalikasan, Educational TV and Bayan Microfinance. The name BayaniJuan literally means, “The Country of Juan”, and represents the equal share of each constituent of “Juan,” a Filipino icon, in the task of nation-building. The name was also coined from the Filipino term, bayanihan, a word encapsuling the spirit of cooperation, lending a brotherly hand and camaraderie. With preliminary project sites in crucial Philippine provinces and localities like, Bulacan, Albay, Masbate, Pampanga, Laguna, Quezon City, Mountain Province and Palawan, BayaniJuan launched feeding, educational programs, microfinancing plans, water treatment and waste management activities to begin rehabilitation in the distressed areas. Some of the seed money for these came from fundraising campaigns initiated throughout 2008, in the cities of New York, Chicago and San Francisco. In all, approximately $197,000 was raised from the tri-city crusade, helping kick off operations in Bulacan (Hagonoy), Albay (Oas), Sorsogon (Donsol), Laguna (Calauan), Quezon City (Tandang Sora), Mountain Province and Masbate (Ticao). The San Francisco fundraiser, in fact, spawned its own off-shoot event later in the year to help benefit a new BayaniJuan project site along the Pasig River in Metro Manila (more on this in our plans for 2009). BANTAY BATA As the flagship program of the ABS CBN Foundation, Bantay Bata entered its 11th year of operations with renewed commitment for disadvantaged Filipino children. With more than 200,000 kids assisted throughout the past decade, Bantay Bata in 2008 looked to maintain its mission amid the rising challenges of the times. At the core of the Bantay Bata infrastructure is the nationwide network (through the national telephone hotline, “163”) which provides immediate assistance and rescue. With offices in seven key Philippine cities (Manila, Davao, Cebu, Iloilo, Bacolod, Pangasinan and Bicol) and social workers and volunteers nationwide, Bantay Bata is able to offer protective, residential, community and family services, as well as health and wellness guidance. Some of the more extreme cases encountered by Bantay Bata in their rescues are sheltered in the Children’s Village in Norzagaray, Bulacan. This past year, the Village took in up to 57 kids, securing for them their basic needs as well as providing them with a beneficial community to help heal, develop and grow. Bantay Bata has also opened the door for educational opportunities for kids under its Bantay Edukasyon initiative, which in the past ten years has provided scholarships for more than 1,660 children – from elementary to high school. In 2008, the program has helped put 162 more kids through school, further advancing Bantay Bata’s mission to promote a better world for our children. SAGIP KAPAMILYA An annual predicament for the Philippines in general is the unpredictable occurrence of natural disasters – characterized customarily by powerful weather disturbances. This past year, our kababayans were not spared of such disturbances as Typhoon Frank (international name: Fengshen) roared through a large section of central and northern Philippines in mid-June. The typhoon claimed more than 1,300 lives, with at least 800 from the ferry, MV Princess of the Stars, which sank in the waters off of Sibuyan Island, Romblon. Within a few days, the Sagip Kapamilya program was at work, providing relief goods and engineering rehabilitation efforts in the affected provinces and regions. More than $46,000 was raised from concerned supporters in North America, and the donations helped fund assistance projects for approximately 17,000 families in six provinces. Aside from the provision of relief goods and first aid, Sagip Kapamilya helped in the area rehabilitation and recovery, and in the promotion of educational and occupational opportunities. EDUCATIONAL PROGRAMS The Educational-TV (ETV) program continues to serve Philippine public school children with its curricula delivered through the power of visual media. The program provides adopted public elementary schools with an audio-visual educational library which helps augment the Philippine Department of Education’s (DepEd) national curriculum. Over 460 schools were adopted in 2008, totaling 8,177 of 38,408 public elementary schools to date which have already been fitted with an ETV package. With ETV enhancing the learning experience, the grades of school children have consistently improved – to as much as 70% in test scores in math, 57% in HeKaSi (a subject which teaches geography, history and civics), 40% in English and 35% in science*. The ETV program, though, does not stop there. In the past year, we’ve started pilot programs for further educational development with the goal of bridging the gap between public and private school educational systems. With assistance from the private sector, ETV has set up a couple of model schools which include better facilities and an innovative teaching methodology. The goal is to draw up a model which Philippine public elementary schools could emulate to deliver quality education in spite of limited resources. *based on statistics from the Philippines’ National Achievement Test scores PROSPECTS FOR 2009 As 2009 unfolds, the challenges have swelled well beyond the boundaries of the Philippines. The current strain in the U.S. economy is affecting many of our North American-based kababayans more than ever and the onus is upon us to help one another. To this end, the ABS CBN Foundation will be launching programs to help our kababayans and friends find educational and employment prospects. Under the banner of Sagip Kapamilya sa Amerika, the program will provide workshops and possible scholarships which, the Foundation hopes, may later generate the much-needed opportunities. Back in the Philippines, the Foundation is scheduled to break ground on its most sizeable project to date – the rehabilitation of the Pasig River. Perhaps the best known and most significant aquatic lifeline of the Philippines, the Pasig River is a 15.5 mile (25 kilometers) tidal estuary that runs between the Manila and Laguna Bays. Outlining key metropolises: Marikina, Pasig, Taguig, Pasay, Makati, Mandaluyong and San Juan, the Pasig runs through the heart of the capital. It has long been polluted but far from lifeless, and we aim to bring it back to vibrancy. At the forefront of the campaign is the Bantay Kalikasan program, which a few years back successfully revived the denuded La Mesa watershed and turned it into the lively recreational site and eco-park it is today. Rehabilitating the Pasig River is an undertaking that all Filipinos can take part and be proud of. Such are the challenges which the ABS CBN Foundation is coping with and the changes upon which our future shall be shaped. Through all that we have faced and dealt with in the past few years, however, I find it heartening that one aspect remains unchanged – the caring and charitable spirit of our kapamilyas. Your steadfast support in the past decade has been the backbone of our work and the reason for our success. Without your help, none of the projects could have been performed and none of the changes could have been positive. Each and every one of you has empowered an encouraging change in the lives of thousands of others, and that, is a change which all of us can truly believe in. Maraming salamat sa inyong lahat (thank you very much)! Raffy L. Lopez Chairman, ABS CBN Foundation USA " v:shapes="_x0000_s1028">SAGIP KAPAMILYA

    An annual predicament for the Philippines in general is the unpredictable occurrence of natural disasters – characterized customarily by powerful weather disturbances.  This past year, our kababayans were not spared of such disturbances as Typhoon Frank (international name: Fengshen) roared through a large section of central and northern Philippines in mid-June.  The typhoon claimed more than 1,300 lives, with at least 800 from the ferry, MV Princess of the Stars, which sank in the waters off of Sibuyan Island, Romblon.

     

    Within a few days, the Sagip Kapamilya program was at work, providing relief goods and engineering rehabilitation efforts in the affected provinces and regions.  More than $46,000 was raised from concerned supporters in North America, and the donations helped fund assistance projects for approximately 17,000 families in six provinces.  Aside from the provision of relief goods and first aid, Sagip Kapamilya helped in the area rehabilitation and recovery, and in the promotion of educational and occupational opportunities.

     

    EDUCATIONAL PROGRAMS

    The Educational-TV (ETV) program continues to serve Philippine public school children with its curricula delivered through the power of visual media.  The program provides adopted public elementary schools with an audio-visual educational library which helps augment the Philippine Department of Education’s (DepEd) national curriculum.   Over 460 schools were adopted in 2008, totaling 8,177 of 38,408 public elementary schools to date which have already been fitted with an ETV package. 

     

    <img width="270" height="241" src="file:///C:/Users/WILKED~1/AppData/Local/Temp/msohtmlclip1/01/clip_image003.gif" align="left" hspace="12" alt="Text Box: A Change Empowered by Each and Every One My Fellow Kapamilyas, Recently, many of us were caught amid the wave of enthusiasm which engulfed the United States and rippled throughout the rest of the world. This wave I speak of is the one which amassed excitement during the last quarter of 2008 and peaked early this year with the inauguration of a new American President. It is a wave which bears much anticipation and promises much change – a change which new President Barack Obama declared, we can believe in. The challenges brought upon us in 2008 moved us often in ways validating the necessity of change. With a tough economy surrounding us all, ABS CBN and The Filipino Channel (TFC) has had to look for ways to adapt to the times while still upholding the ability to deliver quality services to our customers. It has not been an easy task, but like everyone else, we have had to rise and face the challenges. In the ABS CBN Foundation, the challenges have been no less demanding. With costs of resources and supplies rising along with the number of the disadvantaged and needy, finding means to fulfill the Foundation’s mission has never been more difficult. In 2008 the Foundation raised approximately $670,000 for its various projects in the Philippines. And while the donation total remains generous and notable, it had fallen short of our initial goal of $1 million. BAYANIJUAN Nevertheless, the Foundation in 2008 proceeded with significant projects – primarily the BayaniJuan initiative, which helps revive distressed Filipino communities through the combined operation of four of our primary programs: Bantay Bata, Bantay Kalikasan, Educational TV and Bayan Microfinance. The name BayaniJuan literally means, “The Country of Juan”, and represents the equal share of each constituent of “Juan,” a Filipino icon, in the task of nation-building. The name was also coined from the Filipino term, bayanihan, a word encapsuling the spirit of cooperation, lending a brotherly hand and camaraderie. With preliminary project sites in crucial Philippine provinces and localities like, Bulacan, Albay, Masbate, Pampanga, Laguna, Quezon City, Mountain Province and Palawan, BayaniJuan launched feeding, educational programs, microfinancing plans, water treatment and waste management activities to begin rehabilitation in the distressed areas. Some of the seed money for these came from fundraising campaigns initiated throughout 2008, in the cities of New York, Chicago and San Francisco. In all, approximately $197,000 was raised from the tri-city crusade, helping kick off operations in Bulacan (Hagonoy), Albay (Oas), Sorsogon (Donsol), Laguna (Calauan), Quezon City (Tandang Sora), Mountain Province and Masbate (Ticao). The San Francisco fundraiser, in fact, spawned its own off-shoot event later in the year to help benefit a new BayaniJuan project site along the Pasig River in Metro Manila (more on this in our plans for 2009). BANTAY BATA As the flagship program of the ABS CBN Foundation, Bantay Bata entered its 11th year of operations with renewed commitment for disadvantaged Filipino children. With more than 200,000 kids assisted throughout the past decade, Bantay Bata in 2008 looked to maintain its mission amid the rising challenges of the times. At the core of the Bantay Bata infrastructure is the nationwide network (through the national telephone hotline, “163”) which provides immediate assistance and rescue. With offices in seven key Philippine cities (Manila, Davao, Cebu, Iloilo, Bacolod, Pangasinan and Bicol) and social workers and volunteers nationwide, Bantay Bata is able to offer protective, residential, community and family services, as well as health and wellness guidance. Some of the more extreme cases encountered by Bantay Bata in their rescues are sheltered in the Children’s Village in Norzagaray, Bulacan. This past year, the Village took in up to 57 kids, securing for them their basic needs as well as providing them with a beneficial community to help heal, develop and grow. Bantay Bata has also opened the door for educational opportunities for kids under its Bantay Edukasyon initiative, which in the past ten years has provided scholarships for more than 1,660 children – from elementary to high school. In 2008, the program has helped put 162 more kids through school, further advancing Bantay Bata’s mission to promote a better world for our children. SAGIP KAPAMILYA An annual predicament for the Philippines in general is the unpredictable occurrence of natural disasters – characterized customarily by powerful weather disturbances. This past year, our kababayans were not spared of such disturbances as Typhoon Frank (international name: Fengshen) roared through a large section of central and northern Philippines in mid-June. The typhoon claimed more than 1,300 lives, with at least 800 from the ferry, MV Princess of the Stars, which sank in the waters off of Sibuyan Island, Romblon. Within a few days, the Sagip Kapamilya program was at work, providing relief goods and engineering rehabilitation efforts in the affected provinces and regions. More than $46,000 was raised from concerned supporters in North America, and the donations helped fund assistance projects for approximately 17,000 families in six provinces. Aside from the provision of relief goods and first aid, Sagip Kapamilya helped in the area rehabilitation and recovery, and in the promotion of educational and occupational opportunities. EDUCATIONAL PROGRAMS The Educational-TV (ETV) program continues to serve Philippine public school children with its curricula delivered through the power of visual media. The program provides adopted public elementary schools with an audio-visual educational library which helps augment the Philippine Department of Education’s (DepEd) national curriculum. Over 460 schools were adopted in 2008, totaling 8,177 of 38,408 public elementary schools to date which have already been fitted with an ETV package. With ETV enhancing the learning experience, the grades of school children have consistently improved – to as much as 70% in test scores in math, 57% in HeKaSi (a subject which teaches geography, history and civics), 40% in English and 35% in science*. The ETV program, though, does not stop there. In the past year, we’ve started pilot programs for further educational development with the goal of bridging the gap between public and private school educational systems. With assistance from the private sector, ETV has set up a couple of model schools which include better facilities and an innovative teaching methodology. The goal is to draw up a model which Philippine public elementary schools could emulate to deliver quality education in spite of limited resources. *based on statistics from the Philippines’ National Achievement Test scores PROSPECTS FOR 2009 As 2009 unfolds, the challenges have swelled well beyond the boundaries of the Philippines. The current strain in the U.S. economy is affecting many of our North American-based kababayans more than ever and the onus is upon us to help one another. To this end, the ABS CBN Foundation will be launching programs to help our kababayans and friends find educational and employment prospects. Under the banner of Sagip Kapamilya sa Amerika, the program will provide workshops and possible scholarships which, the Foundation hopes, may later generate the much-needed opportunities. Back in the Philippines, the Foundation is scheduled to break ground on its most sizeable project to date – the rehabilitation of the Pasig River. Perhaps the best known and most significant aquatic lifeline of the Philippines, the Pasig River is a 15.5 mile (25 kilometers) tidal estuary that runs between the Manila and Laguna Bays. Outlining key metropolises: Marikina, Pasig, Taguig, Pasay, Makati, Mandaluyong and San Juan, the Pasig runs through the heart of the capital. It has long been polluted but far from lifeless, and we aim to bring it back to vibrancy. At the forefront of the campaign is the Bantay Kalikasan program, which a few years back successfully revived the denuded La Mesa watershed and turned it into the lively recreational site and eco-park it is today. Rehabilitating the Pasig River is an undertaking that all Filipinos can take part and be proud of. Such are the challenges which the ABS CBN Foundation is coping with and the changes upon which our future shall be shaped. Through all that we have faced and dealt with in the past few years, however, I find it heartening that one aspect remains unchanged – the caring and charitable spirit of our kapamilyas. Your steadfast support in the past decade has been the backbone of our work and the reason for our success. Without your help, none of the projects could have been performed and none of the changes could have been positive. Each and every one of you has empowered an encouraging change in the lives of thousands of others, and that, is a change which all of us can truly believe in. Maraming salamat sa inyong lahat (thank you very much)! Raffy L. Lopez Chairman, ABS CBN Foundation USA " v:shapes="_x0000_s1029">With ETV enhancing the learning experience, the grades of school children have consistently improved – to as much as 70% in test scores in math, 57% in HeKaSi (a subject which teaches geography, history and civics), 40% in English and 35% in science*.

     

    The ETV program, though, does not stop there.  In the past year, we’ve started pilot programs for further educational development with the goal of bridging the gap between public and private school educational systems.  With assistance from the private sector, ETV has set up a couple of model schools which include better facilities and an innovative teaching methodology.  The goal is to draw up a model which Philippine public elementary schools could emulate to deliver quality education in spite of limited resources.

    *based on statistics from the Philippines’ National Achievement Test scores

     

    PROSPECTS FOR 2009

    As 2009 unfolds, the challenges have swelled well beyond the boundaries of the Philippines.  The current strain in the U.S. economy is affecting many of our North American-based kababayans more than ever and the onus is upon us to help one another.  To this end, the ABS CBN Foundation will be launching programs to help our kababayans and friends find educational and employment prospects.  Under the banner of Sagip Kapamilya sa Amerika, the program will provide workshops and possible scholarships which, the Foundation hopes, may later generate the much-needed opportunities.

     

    Back in the Philippines, the Foundation is scheduled to break ground on its most sizeable project to date – the rehabilitation of the Pasig River.  Perhaps the best known and most significant aquatic lifeline of the Philippines, the Pasig River is a 15.5 mile (25 kilometers) tidal estuary that runs between the Manila and Laguna Bays.  Outlining key metropolises: Marikina, Pasig, Taguig, Pasay, Makati, Mandaluyong and San Juan, the Pasig runs through the heart of the capital.  It has long been polluted but far from lifeless, and we aim to bring it back to vibrancy.  At the forefront of the campaign is the Bantay Kalikasan program, which a few years back successfully revived the denuded La Mesa watershed and turned it into the lively recreational site and eco-park it is today.  Rehabilitating the Pasig River is an undertaking that all Filipinos can take part and be proud of.

     

    <img width="258" height="218" src="file:///C:/Users/WILKED~1/AppData/Local/Temp/msohtmlclip1/01/clip_image004.gif" align="left" hspace="12" alt="Text Box: A Change Empowered by Each and Every One My Fellow Kapamilyas, Recently, many of us were caught amid the wave of enthusiasm which engulfed the United States and rippled throughout the rest of the world. This wave I speak of is the one which amassed excitement during the last quarter of 2008 and peaked early this year with the inauguration of a new American President. It is a wave which bears much anticipation and promises much change – a change which new President Barack Obama declared, we can believe in. The challenges brought upon us in 2008 moved us often in ways validating the necessity of change. With a tough economy surrounding us all, ABS CBN and The Filipino Channel (TFC) has had to look for ways to adapt to the times while still upholding the ability to deliver quality services to our customers. It has not been an easy task, but like everyone else, we have had to rise and face the challenges. In the ABS CBN Foundation, the challenges have been no less demanding. With costs of resources and supplies rising along with the number of the disadvantaged and needy, finding means to fulfill the Foundation’s mission has never been more difficult. In 2008 the Foundation raised approximately $670,000 for its various projects in the Philippines. And while the donation total remains generous and notable, it had fallen short of our initial goal of $1 million. BAYANIJUAN Nevertheless, the Foundation in 2008 proceeded with significant projects – primarily the BayaniJuan initiative, which helps revive distressed Filipino communities through the combined operation of four of our primary programs: Bantay Bata, Bantay Kalikasan, Educational TV and Bayan Microfinance. The name BayaniJuan literally means, “The Country of Juan”, and represents the equal share of each constituent of “Juan,” a Filipino icon, in the task of nation-building. The name was also coined from the Filipino term, bayanihan, a word encapsuling the spirit of cooperation, lending a brotherly hand and camaraderie. With preliminary project sites in crucial Philippine provinces and localities like, Bulacan, Albay, Masbate, Pampanga, Laguna, Quezon City, Mountain Province and Palawan, BayaniJuan launched feeding, educational programs, microfinancing plans, water treatment and waste management activities to begin rehabilitation in the distressed areas. Some of the seed money for these came from fundraising campaigns initiated throughout 2008, in the cities of New York, Chicago and San Francisco. In all, approximately $197,000 was raised from the tri-city crusade, helping kick off operations in Bulacan (Hagonoy), Albay (Oas), Sorsogon (Donsol), Laguna (Calauan), Quezon City (Tandang Sora), Mountain Province and Masbate (Ticao). The San Francisco fundraiser, in fact, spawned its own off-shoot event later in the year to help benefit a new BayaniJuan project site along the Pasig River in Metro Manila (more on this in our plans for 2009). BANTAY BATA As the flagship program of the ABS CBN Foundation, Bantay Bata entered its 11th year of operations with renewed commitment for disadvantaged Filipino children. With more than 200,000 kids assisted throughout the past decade, Bantay Bata in 2008 looked to maintain its mission amid the rising challenges of the times. At the core of the Bantay Bata infrastructure is the nationwide network (through the national telephone hotline, “163”) which provides immediate assistance and rescue. With offices in seven key Philippine cities (Manila, Davao, Cebu, Iloilo, Bacolod, Pangasinan and Bicol) and social workers and volunteers nationwide, Bantay Bata is able to offer protective, residential, community and family services, as well as health and wellness guidance. Some of the more extreme cases encountered by Bantay Bata in their rescues are sheltered in the Children’s Village in Norzagaray, Bulacan. This past year, the Village took in up to 57 kids, securing for them their basic needs as well as providing them with a beneficial community to help heal, develop and grow. Bantay Bata has also opened the door for educational opportunities for kids under its Bantay Edukasyon initiative, which in the past ten years has provided scholarships for more than 1,660 children – from elementary to high school. In 2008, the program has helped put 162 more kids through school, further advancing Bantay Bata’s mission to promote a better world for our children. SAGIP KAPAMILYA An annual predicament for the Philippines in general is the unpredictable occurrence of natural disasters – characterized customarily by powerful weather disturbances. This past year, our kababayans were not spared of such disturbances as Typhoon Frank (international name: Fengshen) roared through a large section of central and northern Philippines in mid-June. The typhoon claimed more than 1,300 lives, with at least 800 from the ferry, MV Princess of the Stars, which sank in the waters off of Sibuyan Island, Romblon. Within a few days, the Sagip Kapamilya program was at work, providing relief goods and engineering rehabilitation efforts in the affected provinces and regions. More than $46,000 was raised from concerned supporters in North America, and the donations helped fund assistance projects for approximately 17,000 families in six provinces. Aside from the provision of relief goods and first aid, Sagip Kapamilya helped in the area rehabilitation and recovery, and in the promotion of educational and occupational opportunities. EDUCATIONAL PROGRAMS The Educational-TV (ETV) program continues to serve Philippine public school children with its curricula delivered through the power of visual media. The program provides adopted public elementary schools with an audio-visual educational library which helps augment the Philippine Department of Education’s (DepEd) national curriculum. Over 460 schools were adopted in 2008, totaling 8,177 of 38,408 public elementary schools to date which have already been fitted with an ETV package. With ETV enhancing the learning experience, the grades of school children have consistently improved – to as much as 70% in test scores in math, 57% in HeKaSi (a subject which teaches geography, history and civics), 40% in English and 35% in science*. The ETV program, though, does not stop there. In the past year, we’ve started pilot programs for further educational development with the goal of bridging the gap between public and private school educational systems. With assistance from the private sector, ETV has set up a couple of model schools which include better facilities and an innovative teaching methodology. The goal is to draw up a model which Philippine public elementary schools could emulate to deliver quality education in spite of limited resources. *based on statistics from the Philippines’ National Achievement Test scores PROSPECTS FOR 2009 As 2009 unfolds, the challenges have swelled well beyond the boundaries of the Philippines. The current strain in the U.S. economy is affecting many of our North American-based kababayans more than ever and the onus is upon us to help one another. To this end, the ABS CBN Foundation will be launching programs to help our kababayans and friends find educational and employment prospects. Under the banner of Sagip Kapamilya sa Amerika, the program will provide workshops and possible scholarships which, the Foundation hopes, may later generate the much-needed opportunities. Back in the Philippines, the Foundation is scheduled to break ground on its most sizeable project to date – the rehabilitation of the Pasig River. Perhaps the best known and most significant aquatic lifeline of the Philippines, the Pasig River is a 15.5 mile (25 kilometers) tidal estuary that runs between the Manila and Laguna Bays. Outlining key metropolises: Marikina, Pasig, Taguig, Pasay, Makati, Mandaluyong and San Juan, the Pasig runs through the heart of the capital. It has long been polluted but far from lifeless, and we aim to bring it back to vibrancy. At the forefront of the campaign is the Bantay Kalikasan program, which a few years back successfully revived the denuded La Mesa watershed and turned it into the lively recreational site and eco-park it is today. Rehabilitating the Pasig River is an undertaking that all Filipinos can take part and be proud of. Such are the challenges which the ABS CBN Foundation is coping with and the changes upon which our future shall be