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Bēhance

ABC-REAL ESTATE JOINT VENTURE

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  • COMMUNICATION Rout for Corporate Branding
    (ABC-REAL ESTATE JOINT VENTURE)

    Objectives:
    Increasing Brand image in such a way thatwill be positioned
    as the most prestigious brand in category.

    Target Group
    Age: 28 and above
    Gender:   Male andFemale
    Income:   30,000+
    Social Class: Upper middle, Upper, Upper Upper
    Urban dwellers
    Immigrant Bangladeshis
    Investors
    Entrepreneur

    Proposed Route………

    Experience
    - Time line: 1972-2011. Over 49 years of experience.
    - Different success (buildings, giantplants, important constructions etc.).
    - Consumers across the country. Both in Government and Privatesector.

    Personified
    - Same logo which will Established identity.
    - Color- black from the very beginning.
    - Top brand for any kind of giant construction.

    Experience + Personified= Experience Personified
    Or Experience + Skill= Experience the expertise
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