ABC News 24
Launch of ABC News 24 - Australia's premier 24 hour news channel. We came up with the positioning of 'Get the News Now', and developed an entire identity around the icon of the news - the strap. in this way, the brand became the news and the identity encapsulates a 24 hour, rolling news service.
Winner of the 2011 Design Week award for best TV, Film and Video Graphics.
Gold for Best Channel Brand
Silver for Best Launch Promo
Silver for Channel Brand of the Year
Bronze for News Image Campaign
at Promax ANZ 2010.
Concept, logo and Art Direction by Tim Finnamore.