After a year of vendor engagement (Razorfish) and 9 months of internal development, the unified design to replace all micro-sites, finally arrives.
Among other things, the content grew from 5 channels to 13 through partnerships with Frommers, ADAM, Cookstr.com, Arkadium, Illumen, and Destination RX, Happy Neuron, Kiplingers Personal Finance, Newscom (AARP en Espanol), and Healthline.
We brought in digital agency Razorfish to research the digital wants and needs of the 50+ population. The collaboration led a digital strategy roadmap, IA deliverables and final design, which was taken over by the internal team over the course of the engagement. By end of 2010 AARP.org's 3 million unique monthly visitors increased to 5.8 million.