- AARP iPad App
Reaching all of AARP’s 40 million members in every digital platform, a work in progress.
- AARP’s 1st iPad direction takes advantage of the form factor of the device to highlight the most popular aspects of the organization, it's discounts and the content for the 50+ audience. The design concepts in this app vary dramatically from the iPhone and Android app counterparts; including more playful interaction, user customization, use of location data, etc.[This project is currently in production.]