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A5/05: Lufthansa + Graphic Design

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  • Collaboration in the fifth book of the book-series A5, initiated by the »labor visuell« 
    of the Department of Design at the University of Applied Sciences Düsseldorf, Germany and the two designers Jens Müller and Karen Weiland.



    Deutsche Lufthansa is one of the most important airlines in the world. Just as long and 
    varied as its history is the history of its visual identity. The beginning of the 1960s witnessed 
    one of the most important developments in corporate communication. The company employed
    the designer Otl Aicher and his Gruppe E5 student group at the Hochschule für Gestaltung 
    Ulm to develop a new visual identity for Lufthansa. Largely implemented beginning in 1963, 
    today it ranks as one of the most groundbreaking corporate design solutions of the twentieth 
    century.

    With a particular focus on its famous corporate identity, the design and advertising history of
    Deutsche Lufthansa from the 1920s until today is comprehensively documented here for the 
    first time. Alongside numerous illustrations from the corporate archive and background articles 
    and interviews, this volume contains reproductions from the Ulm study of 1962 and the first 
    corporate design manual for Lufthansa from 1963. — Text by Lars Müller Publishers


    Editor, Concept, Design

    Jens Müller, Karen Weiland


    Research, Editorial, Layout 

    Marvin Hüttermann, Patrick Mariathasan, Pascal Tedjagutomo und Benjamin Welke


    Publisher

    Lars Müller Publishers


    Awards

    Red Dot Winner 2012 (Communication Design)
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