logo / identity
A4 training provides comprehensive training solutions to candidates at all levels of the CFA® (Chartered Financial Analyst) suite of examinations, as well as support financial analysts & investment professionals. Accurate, Accessible, Affordable, for Analysts.
With its simple name, we wanted to create a strong and bold logo mark. We designed a purely typographic, distinctive symbol which is a clear combination of the letter A and the digit 4. Together with a selection of green colour, it became a basic element of the entire brand identity.