The sizzle...not the sausage
I've been working in advertising agency creative departments and writing copy for their clients for about 30 years. So when I was putting this portfolio of my work together, I was tempted to include examples that showed the breadth of my work. That idea died a quick and sorry death when I realised that what I wanted to show was work created by the writer that I became, not the one I used to be. The one who is a bit older, with a lot less hair, and a lot more experience. That's why what you'll see here is a taste of my recent work, produced between 2005 and now, during which time I've specialised in writing for clients in the healthcare arena. Take a look around. I hope you like what you see.