Editorial design and brand image.
Collection of books of an informative
A peculiar history. Corporate Identity,
stationery, layout and illustration editorial. Editorial Collection for Leyen2.
"A peculiar history. Based on real facts" .
Concept: design and layout
of a collection of books with aesthetic vintage, which, through friendly
photomontages illustrate a few texts that "within the reality" does
not stop bewilder their readers.
The collection consists of three books,
dedicated to students, designers, who for some reason always have on your table
a boat as glue, scissors, etc. Among the books are; Mr Brush and Mrs Brush,
where they explain the differences between this peculiar couple; Mrs Brush is
faster, on the contrary Don Brush is the opposite, belonging to the nobility,
reports on the birth of the same, the care they need. The next book is Mr
Cutter and Mrs Scissors, the two will sinceran on the bad life that have been
carried, cuts that have caused and the last one is called Mr Tripod and Mrs Camera.
project was generated from the brand strategy until the set packaging.
headers have been generated written by hand with fine strokes contrasted by
thick terminations, to accentuate these personality traits. The color palette
was selected drawing inspiration from the static nineteenth century. It was the
game between pastel colors, the traditional calligraphy and contemporary design
what issued general identity.