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A new grad campaign in a new brand

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  • PwC have been no. 1 in the Times Top 100 Graduate Recruiters' survey for the last eight years in a row. I was the lead writer on the account for five of them. 2010 was a particularly big year. New corporate branding brought extra pressure to get the look, feel and tone of voice just right - across everything from press and print to online and on-campus. Happily, that's what we managed to do.