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Bēhance

BUSINESS IDEA & BRAND IDENTITY

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  • BUSINESS IDEA & BRAND IDENTITY Group Project

    TITLE / That Thing You Wear -- a non profit organization that promotes personalized clothing donations through online service at ThatThingYouWear.com. The website offers a profiling system that displays each donor's unique style to help recipients find their clothing match easily.
    This active participation among the donors and recipients makes the process more efficient and fun.
    AUDIENCE / People of age 18 to 35, or the Y generation, who are comfortable on social media platforms to share thoughts and interests with other members.
    OBJECTIVE & JOB DESCRIPTION / As the writer and the collateral designer, I led the team to create 
    the hip brand identity. I applied the brand narrative to the design and writing of business materials such as the direct mail/ brochure, business letter and envelope, and business card.


  • A brochure mailed to recruit donors before the christmas season during which many people feel 
    generous and giving. The writing on the brochure reads as the following: Create a profile, your own
    personal online space that runs 24/7. Display your clothes & style. Let people comment and blog
    about your wardrobe. Someone who appreciates your style will ask to be the special one to receive
    your gift. Once you pick the lucky person to receive your special gift for this holiday, you get to choose
    the size & design of the box for the clothes, and set up the date for us to come pick up the box.
    Once the package arrives, the recipients can blog on your page about how your jeans are doing.


  • All the direct mail materials contain the website address so that you can go check out our website.


  •  Website, 800 x 600px, Adobe photoshop and Indesign CS5





  • Applications

  • Business card, 2 x 3.5, Adobe photoshop and Indesign CS5

  • Business letter, 8.5 x 11, Adobe Indesign CS5