BUSINESS IDEA & BRAND IDENTITY / Group Project
TITLE / That Thing You Wear -- a non profit organization that promotes personalized clothing donations through online service at ThatThingYouWear.com. The website offers a profiling system that displays each donor's unique style to help recipients find their clothing match easily.
This active participation among the donors and recipients makes the process more efficient and fun.
AUDIENCE / People of age 18 to 35, or the Y generation, who are comfortable on social media platforms to share thoughts and interests with other members.
OBJECTIVE & JOB DESCRIPTION / As the writer and the collateral designer, I led the team to create
the hip brand identity. I applied the brand narrative to the design and writing of business materials such as the direct mail/ brochure, business letter and envelope, and business card.