This book was the final project for my typography studio I class at SCAD, which includes five lectures that the professor gave us and a reading response about the book, “The Elements of Typographic Style”, written by Robert Bringhurst. The five lectures are Tautology, Semiotics, Anatomy, Simulacra, and Metaphor. For these five lecture responses that we wrote, we had to also use the projects we have done as a part of supportive material for each of the articles.
Concept: How I feel about these lectures and book is that they are definitely very useful and theoretical, but may give an impression that is too serious and formal. Because of this, I decided to visually and conceptually make the ideas fun to attract people to such serious but useful theories. So I ended with the concept of a recipe book for breakfast. As what I mention in this book’s title and ending pages, Breakfast is the most important meal—giving us a much-needed energy boost for the rest of the day.
To graphic designers, typography is like a nutritious breakfast. It is the start of a day, gives us initial energy, and provides us a fundamental strategy to resolve the barriers within visual communication.
Creative Solution: In order to clarify the content structure and connect it to the concept, I adopted one of my favorite breakfast recipes with five ingredients, berry crepes, as a specific metaphor.
For the content, the five theoretical lectures are just like five ingredients to me; they both give a good foundation to learn typography. The reading response for “ The Elements of Typographic” acts more like the directions of a recipe. It teaches how to deal with typography design based on these theories.
For the binding format of this book, I did some research about recipe books and adopted one of the common formats, ring binging. I was inspired by the recipe keeper, which serves as a recipe book but also as a keeper that can collect more recipe pages.
Final Outcome: The entire design of this book presents a strong contrast via type, images and paper texture. Since I adopted a real recipe as the metaphor, I have decided to tell the recipe along with the major content about typography.
Based on this idea, I use two totally different typefaces to differentiate the context, using Futura and Corbel for the typographic theory part; and any other content about the real recipe uses Handwriting-Dokota.
For the images, clear and neat photos of ingredients were used for every chapter page. There are some little and simple illustrations are used for the real recipe part. For the texture, real recipes and ingredients are printed on vallum paper that is inserted into the book and placed with each chapter page.
As for the cover material, I used book canvas in order to remind people of real recipe books and their homemade feeling, which is very friendly looking and interests people to read.