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Bēhance

A Touch of Earth Advertising

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  • OBJECTIVE:
    Using a combination of design and copywriting, create a series of three print advertisements. The copywriting had to mirror the concepts presented in the design of the advertisements. I chose to focus both aspects on the environmental impact of disposable coffee cups in today's society.
     
    DESCRIPTION:
    I designed and wrote a series of three advertisements. All three ads would be presented on an environmental paper (such as Neenah ENVIRONMENTAL Sandstone). I used three different approaches at reaching the same local demographic - one by drawing comparison to the competition, one the uncontrolled use of non-recyclable coffee cups, and the third establishing a brand motif.