develop and design an online or print catalog to promote an existing good or service. Final would not be the full catalog but a themed preview.
Choose to introduce a recent partnership between two native Ohioans, Jeni's Splendid Ice Cream and Two Caterers. Targeted towards soon to be Newlyweds, this partnership offers unique artisan sweets with the service of professional catering for weddings and engagements.
Concept revolved around the idea of a "sweet exchange". Simply representing a trade of traditional artisan goods and services, exchange of a life promise, as well as the creation of a joyful celebration leaving guests licking their lips. Communicated approach through the use of chalk lettering and photography.
Did everything from the art direction, building the chalkboards, to crafting 3-D typography. Photos were taken by a junior photographer Danielle Ford. (Size: 7x9)