- A P I E I N T H E F A C E
School ProjectA self-publishing publication
"modern design is keyed to shock. it has to, because our defenses are up. without the shock, the jolt, the soul hit, our psyches instantly retreat from the media and information overload. cognitive dissonance shocks back. it’s the priceless tool of design agitators. it works like a pie in the face, inducing first confusion, then anger, and finally a desire to lash back. it leaves a lingering sense of unease, a nagging feeling that everything is not right with the world. it’s the stuff of cultural revolution."