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Bēhance

A Night of Horror

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  • A Night Of Horror
  • During my honors year at Swinburne University, Communication Design students were asked to rebrand a festival of their choosing. As a fan of the horror genre, I chose to rebrand ‘A Night of Horror’, an annual international film festival dedicated to the genre that takes place in Sydney’s Arts District over a two week period.

    To expand the festival’s appeal and to combat negative stereotypes the design solution had to communicate the artistic qualities of the films on offer, while not alienating the festival’s established audience.

    The typeface Avant Garde is used extensively throughout the rebrand as its geometric precision and angles reflect the harsh subject matter, while its heritage reflects the genre’s golden age – the 1970’s. Most importantly the typeface was selected as it has an artistic quality not found in typefaces typically associated with the genre. The subsequent type treatment was intended to emphasise Avant Garde’s harsh geometric qualities, particular its diagonal angles.

    The supporting imagery was a collage of antagonists from classic horror movies arranged around a full moon, a symbol feared as a harbinger of doom within traditional mythology and popular culture.