The Borusan Quartet closed the 2009/10 season with sold-out concerts and two awards, one as the “Best Chamber Ensemble of the Year” from the Turkish Andante magazine and a gold medal at ICMEC International Chamber Music Competition in Boston, USA. Now it’s ready to embark on a new season with a brand new image. Developed by Borusan Culture and Arts’ style advisor and concept designer Z. Berhan Yılmaz considering the international achievements and 2011 plans of the Quartet, the “A Journey” project brings the members of the Borusan Quartet together with fashion designer Hatice Gökçe’s lines. Acclaimed for her avant-garde and experimental output, Gökçe designed two special suits for each member which are especially fit for stage performance. Photo shootings of the project were realized by Mehmet Erzincan with scenery recalling those of a journey. The “A Journey” project will reach its final stage with a performance. Contrary to what is expected, the Borusan Quartet will appear with their new image not on stage but on the Internet. Stressing on the importance Borusan Culture and Arts’ places on social media, “A Journey” will be completed with a live performance at www.borusansanat.com on October 28, 2010 Thursday, 20.00 hours.