- Girl From The Future
A Biodiversity Campaign
- Problem :The main cause of the decrease number of biodiversity is overharvesting by human.However, most of the existing campaign about biodiversity ware only creating awareness of the issue by using flagship species such as pandas, polar bears, tigers, etc. People knows they are going to extinct but they continue their normal life without knowing how important the biodiversity for them and what can they do to help.Solution :We need to persuade people to reduce their consumption by bringing this issue up to the society. The purpose is to make people aware how their consumption is related directly to the biodiversity and at the same time, make them aware the consequences that they will face if we lost it.The Idea :A Girl from the Future is coming to our time. She brings a message from the future that the future is in a big danger and need their help.
- Phase 1 (Build up)1. Signal interruption from the future
- TVC, CINEMA, BIG SCREEN (teaser)The video is about 4 or 5 seconds long. The story is about a signal interruption from the future.
It shows little bit of scenes on chaos that is happening in the future and the girl appears, the girl says that she has a message for us but she couldn't finish the sentence and the TV signal is back to normal.
- RADIO (teaser)
The radio teaser uses the same concept as the television. It is about the interruption from the future.
The Radio will be interrupted when the DJ is talking, then after it finished the DJ will announce there was an interruption on the signal which comes from nowhere.
- 2. Girl From The Future 3D Hologram
Since the girl is from the future, it shouldn't be physically there. The girl will appears not in person but in 3D hologram saying that the future needs help without mentioning what is the issue and how they could help.
The hologram will be projected once at random time. Check out (http://youtu.be/thOxW19vsTg) to see how 3D hologram works.
- 3. Publications of Girl From the Future Hologram Appearance
- Amateur Video
We are hopping that the girl from the future hologram appearance will be spread by the word of mouth so the girl from the future will be talked about by people and people will be curious with the message that she carries.
The idea of the video is to capture the appearance of the hologram and how people who passes interact with it. For example some of them are trying to touch it but it fails. The video will be taken with cell phone camera so it seems that ordinary people capture it. The video will be spread through social media such as Facebook & Twitter.
- Special Buy in Strait Times (article)
Space in strait times will be bought which will contains the writing about a girl from the future who needs our help in 3D holographic video. The article will talk about this girl who appears suddenly in Orchard road asking for help. We are hopping that it makes people more curious about what is the message that is carried by her.
- Phase 2 (The Message From The Future)
In the TV commercial, the girl from the future shows the circumstance that is happening there.
The future has lost biodiversity which affect directly to the food supply. They don't have anything left; they already harvested everything on land & sea. With nothing to consume, they are just counting time to their destruction. After she shows what is happening in the future, she ask the audience to help them change their fate in the future by consume natural resources sensibly. Since everything already happened in the future, the only way to change it is to prevent it now.
- Special Buy in Strait Times
To back up the TVC message, a newspaper space is bought and its written by the girl from the future.
In the message, she explains how by consume sensibly could help the future.
The article also revealed the whole thing is actually a social campaign and ask them to go to wwf website to learn more about how they could help to change future's fate.