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  • The A&F Club / Hollister Club Cali
    Art Direction & Design

    Abercrombie&Fitch was looking for new ways to interact directly with their customers through social media and mobile devices to get a better picture of who they are and what they want. Working directly with Abercombie on-site and across several of R/GA's own offices, we developed The Clubs. These responsive digital platforms go beyond traditional privilege programs by providing loyal A&F and Hollister costumers anywhere access to exclusive members-only content including offers, rewards, playlists, and entertaining interactive features.