We are working on the curation, design and strategy for the first edition of A Design Film Festival 2010
- kicking off with the festival website.
The festival website is designed in a single-page horizontal scrolling format - using just simple html and javacript. The result is a website that is lightweight, allowing it to load quickly without any unecessary images, script and flash.
Our approach to the brief (as with all our projects) was to strip everything down to it's simplest form - with as little design as possible. Instead focusing on the task at hand, to promote the films.
The typography is set in large, glorious Helvetica - with all extra content neatly hidden away, until revealed by simply clicking the "read more.." links.
Presented by: Anonymous Pte Ltd
Art Direction & Design: Felix Ng (silnt)
Curation & Strategy: SILNT