- A Day in the Life of IndiaThe Times of IndiaProbably one of the largest crowd sourcing exercises in the world, Times of India’s A Day in the Life of India initiative called upon all Indians to upload pictures, videos, cartoons or even jokes that captured the eccentric, crazy, maverick, chaotic, impossibly real side of the cultural pot boiler that is India today.CANNES 2012:Shortlist - Titanium and Integrated Lions
SPIKES ASIA 2012:
Shortlist - IntegratedGOAFEST 2012:Silver Abby - Integrated CampaignSilver Abby - Direct Response Print Campaign (An Ad in the Life of India)Bronze Abby - Outdoor / Poster Campaign (An Ad in the Life of India)Bronze Abby - Direct Response Film (The Great Indian Circus)Bronze Abby - Direct Response Campaign
- To kick off this massive initiative, the launch film captured the metaphorical circus called India and chaotic repercussions on family life, politics, religion, industry, black market, the water mafia, street life and opportunistic journalism when an elephant breaks loose from a local street circus.
It’s all fair in love, war and just another typical day in the life of India. You’ve simply got to believe it to see it.
- The following three ads were to get the Indian advertising and marketing fraternity to submit typical Indian content for a contest called An Ad in the Life of India.
The executions are a spoof on the kitschy posters plastered all across the country.
- A part of the campaign, Desi Icons was a cool desktop app that converted your default Windows icons into specially designed typical Indian icons. A set of 60 unique icons, it could easily be downloaded from the main website URL: www.day.in