I was very happy to be a part of a fantastic collaboration between Ted Baker
and The Association of Illustrators
Ted commissioned a Baker’s Dozen of 13 illustrators to create unique
limited edition A2 posters on the subject of Great British Pastimes, to
be given away in stores around the world to customers spending over
Each pastime was assigned by random lottery and my chosen subject was….fishing! I had a lot of fun this summer
visiting several rivers and lakes around London, talking to many
fishermen on their passion for the subject. The brief was fairly open
and it was exciting to work on such a high profile project.
printed, each illustrator had to sign 1000 copies of their print, and it
was lovely to meet a few of the other illustrators and do a print swap!
Some of the other illustrators taking part in the collaboration include
Sara Fanelli, Paul Bommer, Katherina Manolessou, Alice Potter and Andy
The promotion officially launched on Thursday 18th October.