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99U Conference :: Motion Reel 2013

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  • Motion Reel 2013
    99U Conference
     
  • Each year at the 99U Conference we feature a motion reel of inspirational quotes from the attending speakers.
     
    To push the language of the 99U brand forward we used Hoefler & Frere-Jone's serif font Sentinel. We heavily focused on typography and using the beautiful letter forms as large shapes in contrast against smaller elements like the patterns. These patterns also helped the language to take shape creating a sense of depth and negative space and in the motion graphics when the shapes were brought to life.
     

    CREATIVE DIRECTION: Matias Corea
     
     
     
    ANIMATION: Hugh Gran

     
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  • Find out more about the 99U Conference at: 99u.com/conference
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