CANYONLANDS NATIONAL PARK
Branding 2013
Hearing the words ‘Northern American National Park’ sparks a certain emotion. Specific images pops up inside your head, and you're instantly filled with that authentic, natural, majestic feel of the Northern American wilderness. I wanted to capture this feeling in the logo, so it can be passed on to others, and attract them to visit the nature and experience it for themselves, this experience they cannot find anywhere else, by any man-made attraction.