Lidl came with a request for creating their new intern communication for the shopping malls as well as centrals and warehouses. The main aim of the communication became the idea of the space missions for saving the world as we know from blockbuster movies. All the materials communicate different types of these missions focused on environment, local support of the producers, health care of the employees, social focusing of the society and many others. All the communication materials are based on illustrations of Slovak Illustrator Jan Vajsábel.

Creative director: Ivana Pacoňová, Ivana Viteková

Art director: Štefan Nosko

Illustrator: Ján Vajsábel