IPL is one of the biggest cricketing events in India. But often, fans are stuck at work and miss out on some matches. But in 2012, Indiatimes got the rights to telecast it too. This made it possible for people to see it on their mobiles or laptops.
Our take on this campaign was simple – Watching IPL is every fans right, and that can’t be taken away from them. Hence, the revolutionary posters with simple messages.
