Spasso is a personal shopping trolley, supposed to be integrated in Esselunga supermarkets. It encourages physical activity in the daily routine of milanese elderly people, through a counting steps device connected to a rewarding system.

Its double configuration improves the features and the use of the traditional cart. In addition, by registering the walked distance, it allows to gain discounts step by step to purchase healthy products.

A demographic analysis on topics such as lifestyle and social inclusion, interviews and case studies analysis have been carried out to rethink how we design our products and services for elders over 65, to contribute to their longer and healthier life and feel valued member of the society.