Smythson Xmas Campaign 2019

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I spent the last quarter of 2019 working hard on a project that lit up with irreverent freshness some rather swanky places on the internet and the streets of London and NY during last Christmas.

I was commissioned by luxury leather goods brand Smythson of Bond Street to create a playful campaign expressing the irreverence and charm of Frank Smythson and his cast of characters over Christmas. I was asked to produce a series of illustrations to convey this delightful holiday atmosphere in all of its web communication around the world, including its flagship store in London.

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There were two parts to this project; the recreation of various characters in their environments that represent each range of luxurious products and the small animations that reinforce the vital enjoyment of each of them.

I made storyboards, animation flow and all elements of small animations. Combining illustration, story telling and a holiday feeling I made them lovely, surreal and marvellously Victorian. The animations are by the amazing and talented Nicholas Canticus.

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And finally, I did several illustrations for the website and the online media communication campaign.

Each illustration suggests a world, an unusual room, full of curiosities and with wonderful card holders, notebooks or diaries. It seems that everything is full of wonders.

This is how the brand's flagship store in London looked with my work as part of the design of Frank Smythson´s magical Xmas cabinet of curiosities by JoAnn Tan Studio.

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