Cara Carpenter Hotz's profile

Internal Communications Brand System for United

Cara Carpenter Hotz
•
United Airlines (Legacy)
Internal communications brand system design for a global enterprise. Execution across employee-facing programs and publications.

I created a brand communications system to serve United’s 65,000+ global employees, as well as the many corporate divisions that create content, all with an eye to reducing communications fatigue. As a result, United’s internal communications worked in concert across all employee groups and divisions.
+ Communications auditing
+ Brand strategy
+ Creative design
+ Brand standards
+ Execution of brand design (see below)

Related projects include branding for employee-facing programs: 
+ Print, digital, and environmental applications
+ Safety program
+ Wellness program
+ Recognition program
+ Operations program
+ Quarterly publication for all employees globally
+ Safety publication system (global + specific employee populations)
design brand internal communications corporate communications employees Employee Communications internal communications aviation Airlines guidelines brand guidelines
design brand internal communications corporate communications employees Employee Communications internal communications aviation Airlines guidelines brand guidelines
design brand internal communications corporate communications employees Employee Communications internal communications aviation Airlines guidelines brand guidelines
design brand internal communications corporate communications employees Employee Communications internal communications aviation Airlines guidelines brand guidelines
design brand internal communications corporate communications employees Employee Communications internal communications aviation Airlines guidelines brand guidelines
design brand internal communications corporate communications employees Employee Communications internal communications aviation Airlines guidelines brand guidelines
design brand internal communications corporate communications employees Employee Communications internal communications aviation Airlines guidelines brand guidelines
design brand internal communications corporate communications employees Employee Communications internal communications aviation Airlines guidelines brand guidelines
design brand internal communications corporate communications employees Employee Communications internal communications aviation Airlines guidelines brand guidelines
design brand internal communications corporate communications employees Employee Communications internal communications aviation Airlines guidelines brand guidelines
design brand internal communications corporate communications employees Employee Communications internal communications aviation Airlines guidelines brand guidelines
design brand internal communications corporate communications employees Employee Communications internal communications aviation Airlines guidelines brand guidelines
design brand internal communications corporate communications employees Employee Communications internal communications aviation Airlines guidelines brand guidelines
design brand internal communications corporate communications employees Employee Communications internal communications aviation Airlines guidelines brand guidelines
design brand internal communications corporate communications employees Employee Communications internal communications aviation Airlines guidelines brand guidelines
Internal Communications Brand System for United
Published:
Cara Carpenter Hotz's profile

Owner

Cara Carpenter Hotz's profile
Chicago, IL, USA

Internal Communications Brand System for United

Branded internal communications system designed to cut “communications fatigue” and confusion. Applications include signage, employee communicati Read More

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Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives