Brief: The cooperative "Cidade Mais Limpa" (Cleaner City) intends to increase recycling and teach about its social-economic impact and value. To achieve this, they decided to create a gamified recycling tool capable of attracting more users, and allowing them to track their progress.
Benchmarking: I discovered a lot of digital services in this area.
They allow you to find where to deliver your trash, categorize waste disposal areas by geolocation using the phone camera, return materials to the industries, education, trash calculator, waste pickers registry.
They allow you to find where to deliver your trash, categorize waste disposal areas by geolocation using the phone camera, return materials to the industries, education, trash calculator, waste pickers registry.
Qualitative research: I conducted semi-structured interviews with people who already have recycling habits, and others who intend to start. All interviewees fit our proto-personas.
Pains:
- They don't know where to begin;
- Busy routines between work and study;
- It's hard to find practical information about recycling;
- Distorted value perception. "What is the point if most people don't recycle?"
- Busy routines between work and study;
- It's hard to find practical information about recycling;
- Distorted value perception. "What is the point if most people don't recycle?"
Personas: we analysed and defined the attitudinal profile based on the interviews we conducted. The proto-personas guided us to recruit the responders, and I wondered if this wouldn't create some biases in the research. 🤔
Later, we did some analysis about the user journeys.
We thought when they ask for food by delivery and also when they go to the supermarket. It's good to consider the COVID-19 scenaries that we have to clean all the products before put them inside its respective places.
It was almost enough to understand who is envolved inside the recycling chain. After we got back on this document and inserted some interesting players that could be involved by some speculated ideas.
How might we? / Co-Creation Workshop
Our questions were:
How might we engage users through information?
How might we use the moment of cleaning the products or trash as opportunities?
How might we do reverse logistics?
How might we give economical return to restaurants and apps?
How might we award our users?
How might we know if the user really delivered the correct amount of residues? (the worst bottleneck we had at the project)
How might we engage users through information?
How might we use the moment of cleaning the products or trash as opportunities?
How might we do reverse logistics?
How might we give economical return to restaurants and apps?
How might we award our users?
How might we know if the user really delivered the correct amount of residues? (the worst bottleneck we had at the project)
The value perception canvas was filled by ideation, which helped us refine the idea by comparing the solutions with the users' pains and gains.
It's Prototyping time! It's so satisfying to give life to flows, screens and services based on hard work of research. There will be quizzes, practical knowledge pills, and an innovative feature that shows you all recyclables of a purchase just by photographing your receipts.
To test the quiz we thought about using the existing apps to get faster feedback. Mid-fidelity mockups helped us with the rest.
Our product's metrics:
- Economy by taxes / Monthly
- Tons of residues / Day
- New Recyclopes / Day
- Satisfaction with Educational Content (Questionnaires and Questions feedback)
- Cashback / Monthly
- Economy by taxes / Monthly
- Tons of residues / Day
- New Recyclopes / Day
- Satisfaction with Educational Content (Questionnaires and Questions feedback)
- Cashback / Monthly
Before I forget: I found a workaround that user awards bottleneck... They gain by Cashback! So there's no problem if they lie to us.
Trashback ;)
In the dashboard you can see all the stuff you helped recycling! Every day you will learn something new, and if you want to know what you can recycle: just let Recyclope read your receipt and you will have your answer!
