BRIEF Identity concept for Poca Pizzeria, a Barcelona–based independent selling New York–style pizza by the slice. The objective was to be clean, light and simple in the visual approach approach, allowing the pizza to speak for itself.
SOLUTION The identity is underpinned by a free–flowing brand illustration, an ode to one of the central figures of Barcelona Art & Culture, Picasso. The restrained use of type and monochrome pallete allows for a refined and confident look & feel.
DESIGN & DIRECTION by Stefan Vincent
EMAIL hello@stefanvincent.uk
