Skyvary is a new form series of paper which can change their color according by the changes of  weather. Due to that factor, I choose some elements of sky to create their brand identity system. I use the reflection of title to create a kite in my logo, because kite always fly randomly, like Skyvary, it changes the color randomly according the changes of the weather. Furthermore, that is also has some effects on it to make Skyvary more unique and special.