Brand Design - PIKU
PIKU is a Brand and character designed for the foundation of children with cancer in Indonesia. The name PIKU is taken from the abbreviation for the name of the foundation called PIta KUning.
The use of contrasting color compositions is expected to present a strong and unique identity. So the design is easily recognizable and the shape lasts long and will still look attractive in a long period of time.
PIKU LIFE - Creative fund rising strategy
The needs of donations made specifically for adults, so that it can be used everyday and become awareness of children with cancer.
The concept of a logo with a more casual impression for adult consumers. The addition of the word LIFE to emphasize the spirit of life of the younger siblings of Pita Kuning. As well as a statement for consumers to always give attention and care for them.
Simple shapes and designs are designed with the aim of facilitating applications in print, embroidery, sablin and other printing techniques. So that the brand will have a good visualization standard. will be used, t-shirts, hats, jackets, etc.
Character Design - Egg Bird PIKU
The PIKU character is taken from the shape of a bird, as well as eggs. The egg / bird philosophy as a beginning or end is something that is not important, but precisely whatever, wherever, and whenever our condition is very important to start and share benefit for younger siblings with cancer.
The character of the bird with the basic shape of the egg is taken to facilitate the execution of the image, so it is easily imitated by children. The concept of disappearance and simplification of shapes makes the image adorable to look at and also has a strong character for the identity of the Pita Kuning Foundation
