Brief: To create a brand for Corney & Barrow’s restaurant, Cabin, that will be found in airports and train stations. Convey the idea of luxury and romanticised travel within your designs.
Concept: The logotype designed for Cabin stemmed from the idea of a signature. It conveys the ideas of luxury, originality and authenticity. The flick underneath the type represents the idea of travel and how Cabin ensures your visit goes smoothly and comfortably. Each Cabin restaurant will have a variation of this logo, by changing the swoosh underneath, which makes them all individual and memorable.
Customers will be issued with a ticket upon arrival and will have the opportunity to choose their own seats, much like you would on a flight. This ticket will then double up as an order form. Menus will have a number next to each item so that customers can simply choose what they would like and write the corresponding number on their ticket; quick, easy and efficient. Waiting staff can then rip off the ticket stub and take it to the kitchen, whilst the customer is left with the remaining ticket as memorabilia of their visit.
Throughout the restaurant will be separate dining compartments. These will be modelled on old fashioned first class train compartments complete with soft bench seating and luggage racks. These will provide a romantic and cosy environment in which to eat and relax. A clock will be present on each table to help customers keep track of time. The window will be replaced with a photograph of a scenic view or a landmark from around the world. These photos will be in black and white to stay in keeping with the brand.
These postcard designs are promotional flyers that capture the nostalgic and warm atmosphere of Cabin restaurants. The postcards do not say what is being promoted but simply have a personal message handwritten from Cabin saying, “Don’t kill time, make the most of it.”
