The Project
Although they are championing a noble cause, HeForShe has been struggling to turn brand awareness into positive action.
The old website lacked focus, which left many prospective followers feeling confused, rather than committed.
As a result, all the visibility the movement had was effectively going to waste, as they weren’t getting any traction that would take them closer to their goal of activating 2 billion men for the cause.
What We Did
Digital Strategy
Web Design
Web Development
A/B Testing
Conversion Optimization
Salesforce Integration
Web Design
Web Development
A/B Testing
Conversion Optimization
Salesforce Integration
Platform
Wordpress
Hubspot
Home Hero Header
The multi-video hero header helps capture multiple aspects of the movement and the faces behind it.
Interactive Map
The interactive map shows visitors, in near real-time, how many commitments have been made across the globe.
I Commit Form
Once someone has decided they want to commit they can easily pledge without leaving the page. Don't feel like typing? We included 1-click social options. This was the catalyst for the dramatic increase in commitments.
