"Just because we can't be with them, doesn't mean we can't be there for them"
With mother's day being so different this year, with the lockdown in place, we wanted to encourage our audience to reach out to their mother's even though they might be far away, by setting up a picnic and having a zoom catch up call. We created a video showcasing The Duchess
staff doing just that with heartfelt messages and advice from The Duchess Mother's. We kept the momentum rolling with mother's day posts and stories on social media, including a Facebook profile picture overlay. A mother's day newsletter
encouraging customers to buy a treat for their mothers (including the duchess) for delivery with our retail partners
created a full circle campaign. We also ran an influencer campaign and competition on our social media platforms to
offer the chance for moms and children to share a Duchess on us!
staff doing just that with heartfelt messages and advice from The Duchess Mother's. We kept the momentum rolling with mother's day posts and stories on social media, including a Facebook profile picture overlay. A mother's day newsletter
encouraging customers to buy a treat for their mothers (including the duchess) for delivery with our retail partners
created a full circle campaign. We also ran an influencer campaign and competition on our social media platforms to
offer the chance for moms and children to share a Duchess on us!
