Identity Design for PAISLEYS : Look book
Identity Design for PAISLEYS : LOGO
Identity Design for PAISLEYS : Look book
Identity Design for PAISLEYS : PAPER TAG
Identity Design for PAISLEYS : BUSINESS CARD
Identity Design for PAISLEYS : Look book
Identity Design for PAISLEYS
This work is the final project work of my Graphic Design Degree, Where I had to design a whole range of design materials. I choose to work on Brand identity for a Clothing Brand with a very fresh and ethnical feel. Paisleys is a retail clothing brand which needed to have its own visually appeal, versatile Logo and brand identity. I Created the name, Brand & collateral for the initial sales as well as advertising for the retail brand. I saw a need to build a strong emotional connection in order to make sales while the project was still in its construction phase. Dwelling in the Indian heritage I came up with the name Paisleys (Mango), inspired by Feathers and Motif. The concept revolves around the global impact of Indian designers and Indian techniques going global. The idea of Paris meets Mumbai and Crazy about paisley were some of my inspiration.
