Warung Mi Nampol
a street style noodle stall with a twist
Selera Pedas ABC is well-known for their spicy instant noodle variant. In 2019 they launch a new product within Selera Pedas series: Mi Nampol. 'Nampol' word in Indonesia means something that hits you hard. It claims as the spiciest among Selera Pedas spicy noodle collections. The product USP is the customizable spiciness level. To introduce this product to the market we create a street style noodle stall with a twist. We inject the activity such as games and challenge to create a hype. This on ground activity and campaign start in October 2019.
Agency: Pathfinders
Client: ABC President
Year: 2019
Art Director: Putri Pratiwi
3D Artist: Achmad Choirul Noufan
Account Manager: Ivan Ekaputra
Menu and Uniform
sandwich man handout a tissue flyer at the first week of opening
Merchandise for influencer and media that invited at the first week to create the buzz
the store first announce on the official brand Instagram (left), email blast to spread on food hunter community (right)
